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AI - Case Study

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About CNTXT

CNTXT is a technology company focused on empowering businesses with cutting-edge digital solutions. Based in Saudi Arabia, CNTXT specializes in cloud computing, artificial intelligence, and advanced software platforms, helping organizations transform their operations and unlock their full potential. With a strong emphasis on collaboration and innovation, CNTXT partners with leading technology providers like Google Cloud and Aramco to deliver tailored solutions for industries such as energy, logistics, and manufacturing. 

MY role

As the lead product designer, I collaborated closely with engineers, data scientists, and user researchers. My responsibilities included:

  • Conducting user research to understand the needs and pain points of our target audience.
  • Designing wireframes and prototypes to visualize the user journey.
  • Iterating on designs based on user feedback and testing.
  • Ensuring a seamless and intuitive user experience from onboarding to deployment.
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the challenge

Developing AI applications traditionally required extensive coding expertise, creating a barrier for many potential users. Our goal was to democratize AI by designing a platform that allowed users to build, test, and deploy AI applications with minimal coding. We aimed to create an intuitive interface that would enable users to: Easily integrate various AI models. Monitor and debug AI workflows efficiently. Deploy reliable AI features swiftly.

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  • Research and Insights

    Interviewed a diverse group of potential users, including AI researchers, data analysts, and business professionals.

Complexity of Existing Tools: Many users found current AI development platforms overly complex and not user-friendly.

Desire for Integration: Users wanted a platform that could easily integrate with various AI models and data sources.

Need for Real-Time Monitoring: Efficient debugging and monitoring of AI workflows were critical for users to trust and rely on the platform.

Star Key Features Star

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Drag-and-Drop Interface:

Users can easily drag and drop AI models, data sources, and tools to build their applications, reducing the need for coding.

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Real-Time Monitoring Dashboard:

A comprehensive dashboard that displays vital metrics such as token usage, cost, latency, and accuracy evaluations, enabling users to monitor their AI workflows effectively.

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Prompt Playground:

A feature allowing users to compare how different prompts perform across various models, aiding in optimizing AI interactions.

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500+

Users onboarded:

4,200

AI workflows created

$1.8M Annually

Expected Cost savings for enterprises

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Reflection

Designing Nbula was a rewarding experience that underscored the importance of user-centered design in technology. By focusing on the needs and pain points of our users, we created a platform that not only met but exceeded user expectations, making AI more accessible and manageable for all.

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